Last updated: October 2021
Mercedes-Benz helps in the Reforestation of the Park of the Pena, in Sintra: "As part of its social responsibility actions, and as a socially responsible company and involved in its community, the Daimler Group in Portugal decided to intervene and help in the reforestation of the Pena Park in Sintra after it was flogged in 2013 and 2015 By violent storms that caused the fall of more than 2000 trees." (ref 1)
Overview
Nature-based solution
- Parks and urban forests
- Large urban parks or forests
Key challenges
- Green space, habitats and biodiversity (SDG 15)
- Green space creation and/or management
- Cultural heritage and cultural diversity
- Preservation of natural heritage
Focus
Maintenance and management of urban nature, Ecological restoration of ecosystems, Protection of natural ecosystems
Project objectives
Social Corporate Responsibility of the Daimler Group.
Environmental rehabilitation of the area damaged by severe storms.
Engagement of company employees in social action.
Replanting of tree cover, reforestation of the Pena Park. (ref 1)
Implementation activities
Planting of 200 Pseudotsugas by 40 volunteers
Opportunity to use Ardennais horses as a traditional means of transportation to survey the work being carried out. (ref 1)
Main beneficiaries
- Local government/Municipality
- Private sector/Corporate/Company
- Citizens or community groups
Governance
Management set-up
- Led by non-government actors
Type of initiating organisation
- Private sector/corporate actor/company
Participatory approaches/ community involvement
- Joint implementation (e.g. tree planting)
Details on the roles of the organisations involved in the project
Mercedes Benz as a member company of the Daimler group led the intervention through volunteer action in order to cooperate with Sintra Parks. (ref 1)
Project implemented in response to ...
... an EU policy or strategy?
Unknown
... a national policy or strategy?
Unknown
... a local policy or strategy?
Yes
(The intervention is part of the Daimler group corporate social responsibility strategy. The company releases “environmental statements” about its operations and actions to work sustainably and help in environmental conservation. (ref 1 and 2)
)
Financing
Total cost
Unknown
Source(s) of funding
- Funds provided by non-governmental organization (NGO)
Type of funding
- Donations
Non-financial contribution
Type of non-financial contribution
- Provision of land
- Provision of goods
- Provision of labour
- Provision of expertise
Who provided the non-financial contribution?
- Public authorities (e.g. land, utility services)
- Citizens (e.g. volunteering)
- Private sector (businesses, financial institution)
Impacts and Monitoring
Environmental impacts
- Unknown
Economic impacts
- Unknown
Socio-cultural impacts
- Unknown
Type of reported impacts
No impacts reported
Presence of formal monitoring system
Unknown
Presence of indicators used in reporting
No evidence in public records
Presence of monitoring/ evaluation reports
No evidence in public records
Availability of a web-based monitoring tool
No evidence in public records
References
1. Garcia, Tiago (2017), LinkedIN, Mercedes-Benz ajuda na Reflorestação do Parque da Pena, em Sintra, Available at Source link (Accessed 23-6-2020)
2.AutoMonitor (2017), Mercedes-Benz ajuda florestação do Parque da Pena, Available at Source link, (Accessed 23-6-2020)
2.AutoMonitor (2017), Mercedes-Benz ajuda florestação do Parque da Pena, Available at Source link, (Accessed 23-6-2020)